You have no idea who has partnered with Big Hit and BTS’s ARMYPEDIA….. SPOTIFY! So, the scavenger hunt has extended to the new Spotify-inspired puzzle pieces.
“Spotify is proud to partner BTS and unite ARMY fans around the world on this special journey together. We are constantly on the lookout for fresh and engaging ways to connect fans with their favourite artists,” says Chee Meng, Tan, Head of Artist & Label Marketing, Asia, Spotify.
What is ARMYPEDIA???
If you still don’t know what it is, here’s a little summary. So the ARMYPEDIA promotional campaign puzzle on a worldwide scale where BTS’ fans, ARMY, have to uncover and eventually piece together a massive archive of BTS’ most memorable memories since the beginning. That is a total of 2080 days and 2080 puzzle pieces in the form of QR codes hidden all over the world.
When an army finds a puzzle piece he has to scan the QR code, which will lead to a quiz question, and then they have to answer the question in order to upload the piece of memory on ARMYPEDIA.
Check out the BTS ARMYPEDIA tutorial for more details on where to look for QR Codes, how to solve the puzzles and upload memories! For more BTS and K-Pop treats, be sure to follow @SpotifyKDaebak, Spotify’s dedicated K-Pop channel on Twitter. As a special gift to the ARMY, tweet using the hashtag #SpotifyxBTS to reveal a custom finger heart emoji from spotify:
So, how does Spotify come along???
In this case, it will mainly be Spotify related question, so look out for streams, playlists, global charts, and mor importantly, BTS’ music on Spotify for hints.
From 19 March to 24 March, Spotify invites fans from all around the world to take part in a collective effort to hunt down special edition Spotify x BTS puzzle pieces. Global ARMY fans can find puzzle pieces scattered across Spotify, our social platforms and even on-ground. To solve all 19 pieces and complete ARMYPEDIA, ARMY fans must unite!
Disclaimer: all information and images in this article have been approved for sharing by SPOTIFY.